John Zertuche

Builder of
Digital Things

Howdy, I'm John. I ideate, build, and ship real-time consumer products and strategies. Crafting experiences people love and enjoy.

200+ Products & Ideas Helped
10+ Years of Experience
∞ Curiosity
Recent Ventures
LARP Runtime White Walls Glitch
Leadership
Strategy
Design
Product
Creative
Software

Driven &
Adaptable

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Co-founded and ran Glitch Labs for 12 years (acquired by SHILLR). Co-founded White Walls and spearheaded its GTM strategy. Lead a global creative and product team at Runtime. Currently co-founding LARP, a fantasy trading game. Shipped high-stakes projects for Google, Bloomberg, the Olympics, Weezer, Dairy Queen, and many more.

2025 – Present

LARP
Co-Founder & Product Lead

Skill-based fantasy finance trading game. Lead all UI/UX, Creative, and Dev Ops.

larp.run →

2025 – Present

Runtime
Head of Creative & Product

Lead global team shipping flagship creative and product experiences. End-to-end execution from concept to launch.

runtime.online →

2024-2025

White Walls
Co-Founder & Product Lead

Pioneered consumer hardware/software integration that turns any existing TV into a high-resolution digital art display. Zero new hardware required.

whitewalls.art →
White Walls

2013 – 2025

Glitch Labs
Co-Founder & Creative Director

Creative studio delivering high-stakes projects for Google, Bloomberg, Olympics, Weezer, Dairy Queen, and 200+ other businesses. Acquired by SHILLR.

glitchlabs.xyz →
Glitch Labs

Currently Exploring

Vibe Coding (AI-Assisted Coding) Mobile App Development Database Design Workflow Automation Dashboard Development Proof of Concepts